The EINA Design Degree is essentially geared towards working as a designer in the fields of graphic, interior and product design and qualifying as a visual and specialist creator in the cultural and business aspects of design.
Design is becoming increasingly important in our society. Designers today are fully hands-on in the conception and development of all kinds of services and products. Designers' work plays a decisive role in innovation processes, it allows the incorporation of social and environmental aspects and gives our surroundings a cultural and aesthetic quality.
It is because of the role played by these professionals in the definition of images, products and spaces that being a designer requires highly complete training. As well as mastering technology, the designer has to interpret the context of the action and take on creative and managerial responsibilities during their work.
The training given on the EINA Design Degree ensures that students acquire the skills they need to work as design professionals, while at the same time focusing on its innovative nature, highlighting the entrepreneurial side of the profession and ensuring they acquire thorough and solid cultural knowledge.
On completing their Design Degree, all students must be able to:
- Demonstrate that they have and understand knowledge that links design with culture, the visual arts, aesthetic trends and technological and business environments, both historic and avant-garde.
- Apply the knowledge they have acquired to propose improvements and innovations to the physical and communicative environment, based on design conceptualisation and formalisation processes, and work according to the conventions and action guidelines which characterise the professional environment of this discipline.
- Interpret relevant information that helps identify usage and communication problems in the everyday environment which can be resolved through design and give opinions based on reasoned criteria regarding associated social, scientific and ethical issues that affect it.
- Convey their proposals in a specialist verbal and visual language, unique to design, and master the resources and codes required to communicate these to the different agents involved (clients, manufacturers, retailers and non-specialist public).
- Develop a high level of autonomy that gives them the skills they need to continue their training with advanced and Masters courses, be these for professionalisation or research purposes.
New-access student profile
The study of design covers a wide range of subjects, knowledge and skills that have their origins in visual expression and representation, as well as a mastery of technology and science and an ability for analysis and a knowledge of human nature. Design is a discipline of synthesis and therefore every student has the skills required to study it, irrespective of their secondary school education or whether they have other qualifications that allow them access to university.
Even so, certain skills and interests may facilitate the development of these courses. These include an ability to observe, a predisposition to innovate, the ability for visual representation, creativity and imagination, an artistic awareness, a motivation to use new technological resources and technical skills.
The design of the courses provides the knowledge and resources that students will need when working in a wide range of professional sectors and, at the same time, helps guide the students' vocations and define the more specific fields of their work interests.